Corporate identity is the aura that any brand creates through its communication and designs amongst its competitors for its customers. Logo and brochure designs are among the top priority design collaterals that are required for an astonishing brand identity creation. I am now witnessing a drastic rise of corporate brand identity creation phenomenon in Dubai and its neighboring region, and if you are a business owner then in order to do that you must employ a brochure design agency in Dubai to do this work for you. Here are few tips that will help you in doing that:
Brand value definition –
What does your company do? What business industry does it belong to? Who are your target audience? Who do you plan targeting in future through your designs? Are few questions that every business owner must answer before hiring a branding agency in Dubai.
Consider permanence and durability –
A funky color tone paired with stylish font may look appealing initially but it won’t compliment the image of your brand in the long run, as trends keep changing. What look god today, might not be required tomorrow. In order to have a lasting brand identity, keep it simple and stick to the basics. Simple logo designs that are easy to read and can be clearly understood goes a long way in terms of permanence and durability. They have the build-in ability to adjust to any fashion and trends that might prevail at a given period of time.
Uniqueness counts a lot –
Yes, it does. Any customer of today is very well informed about the choices he has within an industry and the cross industrial brands that are available for him to purchase. Any design that is a copy of another design is almost instantly recognized and caught. The result is a negative brand image that this customer will have in his mind for you, and this won’t stop here. He will further publicize your blunder as well. So in order to avoid all this negative publicity try getting created a unique brochure or logo design that carries your identity with it, to height that you can’t even imagine. A professional branding agency in Dubai can help you in getting unique designs made.
And lastly we would like to advise you that break out of your comfort zone. Try experiencing your design creativity with new font styles and typography. Many a times such experiments results in absolutely stunning logo and brochure designs that are not only unique but create a timeless brand identity for your business.
I hope that these tips will come handy to you when you plan to get a new brand identity next or just a revamp of your existing one.